01 · Merge
Exposure merge.
The bracketed exposures, from dark to bright, are merged into one frame that holds detail in the shadows and the highlights at the same time.
Real estate photography process
Our
process
Four steps from the address to the delivery link. HDR on every shoot, web and MLS exports in one link, and 24 to 48 hour turnaround. Here is exactly what happens, what to expect on site, and how to prepare a property.
Trusted byPublished by
Clients and platforms we have worked with.
Published, repeat-booked.
Backed by real clients.
Backed by real clients.
Named as a top real estate photography company on Peerspace and Giggster. Shot for Airbnb directly across more than 100 units. HDR on every shoot since 2020.
Section 01The short version
Brief Monday. On site Tuesday. Delivered Wednesday.
Four steps.
The same every time.
The same every time.
A listing has a window, and the photos have to be ready before it opens. Our process is built to fit inside that window. You send the address, we shoot the full property in HDR, we run every frame through five-stage processing, and you get a single delivery link in 24 to 48 hours. No discovery call, no per-photo math, no chasing a slow vendor the night before the listing goes live. The four steps below run the same way for a studio apartment, a brownstone, or a 20,000 square foot commercial space. See finished examples in our real estate photography portfolio.
Step 01
Brief.
Address, square footage, services, and your listing deadline. Five minutes by form or phone. We confirm a slot the same day.
Step 02
Shoot on site.
We shoot the full property in HDR, interior and exterior, plus any add-ons. One to three hours depending on size.
Step 03
Five-stage HDR.
Each image is merged, tone-mapped, color-corrected, geometry-corrected, and finished. Tours are stitched and hosted.
Step 04
Deliver.
Web-ready and MLS-sized exports in one link, 24 to 48 hours from the shoot. The listing goes live on time.
Section 02Step one
The brief: tell us what the listing needs.
Five minutes.
Quote in two business hours.
Quote in two business hours.
The brief is the only part that needs anything from you, and it takes about five minutes. We need four things to schedule a shoot and send an accurate quote.
First, the property address, so we know the location and can plan access and parking. Second, the interior square footage, because our pricing scales by size and we want the number right before you book. Third, the services you want: photography on its own, or photography paired with a 360 virtual tour, video, twilight, or virtual staging. Fourth, your listing deadline, so we can schedule the shoot to land the delivery before the listing goes live. Send those by the form on this site or by calling or texting us, and we confirm a slot the same day and return a written quote within two business hours.
What to send
- Property address and parking or access notes.
- Interior square footage for accurate pricing.
- Services: photography, 360, video, twilight, staging.
- Your listing deadline so delivery lands on time.
- Whether the unit is occupied, vacant, or staged.
Section 03Step two
On site: we shoot the whole property.
One to three hours.
Interior and exterior.
Interior and exterior.
When we arrive, we walk the property once to plan the shot list, then work room by room. We shoot every space that matters to the listing: living areas, kitchen, bedrooms, bathrooms, and the exterior. We capture the details that sell a property, from finishes and fixtures to the view through the windows. There is no minimum or maximum image count. We shoot what represents the listing well.
What we cover on site
- Full interior: living areas, kitchen, bedrooms, bathrooms.
- Exterior: facade, entry, yard, and any outdoor space.
- Details that sell: finishes, fixtures, and window views.
- Any add-on booked: 360 virtual tour, video walkthrough, twilight.
- Virtual staging shots framed for a vacant unit.
Time and access
A studio or one-bedroom is usually under an hour. A standard two or three bedroom runs one to two hours. A large single-family home, or a shoot with a 360 virtual tour and video, takes two to three hours. We need access to every room you want photographed, so confirm keys, lockbox codes, or a contact on site when you book.
For doorman or managed buildings, let us know about a certificate of insurance or freight-elevator booking in the brief, and we coordinate it ahead of the shoot.
On site · New York City and Baltimore
Section 04Why HDR
What HDR is, and why it matters for a listing.
Room and window.
Both read correctly.
Both read correctly.
HDR stands for high dynamic range. The problem it solves is simple: a room and the view through its windows are lit very differently. A camera set to expose the room blows the windows out to white. A camera set for the windows leaves the room dark.
HDR fixes that. We capture several exposures of each frame, from dark to bright, then merge them so detail holds across the whole image. The room reads bright and true, and you can still see the view, the skyline, or the backyard through the glass. That is why HDR is the standard for listing photography rather than an upgrade. Buyers judge a listing in the first three seconds, and a blown-out window or a dark living room reads as careless. We run five-stage HDR on every shoot, never as an add-on you have to ask for.
What HDR earns a listing
- Rooms that read bright without losing the window view.
- Accurate color so finishes look true, not yellow or blue.
- Even light across the frame, corner to corner.
- A listing that reads as professionally represented.
HDR results · windows held
Section 05Step three
Five-stage HDR processing on every frame.
Not a filter.
A finishing process.
A finishing process.
Processing is where a set of raw exposures becomes a clean listing image. Each frame moves through the same five stages, the same way, every time. This is what keeps a brownstone shoot and a studio shoot looking like they came from one photographer.
02 · Tone
Tone mapping.
The merged frame is balanced so the room reads natural and even, without the flat or over-cooked look that sloppy HDR produces.
03 · Color
Color correction.
White balance is set so finishes, walls, and floors read true, with no yellow cast from interior bulbs or blue cast from window light.
04 · Geometry
Geometry correction.
Vertical lines are straightened so walls and door frames stand upright. A crooked frame is the fastest way to make a listing look amateur.
05 · Finish
Final finish.
A last pass cleans stray reflections and sets the export. 360 virtual tours are stitched and published to a hosted URL ready to drop into a listing.
06 · Export
Two sizes out.
Each finished image is exported web-ready and MLS-sized, so you have the right file for social, a brokerage site, and the listing portal.
Finished frames · color and geometry corrected
Section 06Step four
Delivery: one link, two sizes, a hosted tour.
24 to 48 hours.
Rush when timing is tight.
Rush when timing is tight.
Everything from the shoot arrives in a single download link 24 to 48 hours after we leave the property. You do not chase files or wait on a second email.
Every photo is delivered in two sizes. Web-ready images are sized for social media, broker reels, and a brokerage site, where load speed and sharing matter. MLS-sized exports meet the upload limits and dimensions that listing portals require, so you are not resizing files at midnight before a launch. If you booked a 360 virtual tour, it is stitched and published to a hosted URL you can paste into any listing, and hosting is included for six months. Video walkthroughs are delivered cut and ready for listing platforms and social. If the listing is launching sooner than the standard window, a rush add-on from $75 moves you to same-day or next-day delivery when our schedule allows.
What lands in the link
- Web-ready images for social and brokerage sites.
- MLS-sized exports that meet portal upload limits.
- A hosted 360 virtual tour URL, with six months of hosting.
- Video walkthroughs cut for listing platforms.
- Turnaround of 24 to 48 hours, rush from $75.
Section 07Before we arrive
How to prepare a property for a shoot.
A clean, lit space.
Photographs better.
Photographs better.
The single biggest factor in how a listing looks is how the property is prepared before we arrive. A clean, lit, decluttered space photographs far better and shortens the shoot. Use the checklist below before the appointment. We send a copy when you book, and we are happy to flag anything specific to the property.
Every room
- Turn on every light and replace any dead bulbs.
- Open blinds and curtains to let daylight in.
- Clear floors of toys, shoes, and laundry.
- Hide visible cords, chargers, and remotes.
- Remove personal photos and small clutter from surfaces.
Kitchen, bath, exterior
- Clear kitchen counters; put away dishes and small appliances.
- Hide trash cans, dish soap, and sponges.
- Clear bathroom counters; close toilet lids; hang fresh towels.
- Pull cars out of the driveway and tidy the entry.
- Stow hoses, bins, and yard tools out of frame.
Section 08Booking
How to book, and what happens next.
No discovery call.
No sales script.
No sales script.
Booking is the brief. Send the four details, pick a slot, and we handle the rest. We work with listing agents, property managers, short-term rental operators, and developers across New York City and Baltimore.
- Send the address, square footage, services, and deadline.
- We confirm an available slot the same day.
- You get a written quote within two business hours.
- We shoot the full property and run five-stage HDR.
- You receive one delivery link in 24 to 48 hours.
Published pricing
You see the number before you book.
HDR photography starts at $200 and is the only quality we deliver. Rates scale by interior square footage and a 360 virtual tour add-on starts at $300. Full pricing is on the service pages, so there is no quote gate to get a number.
Section 09Common questions
The process, answered.
More questions?
Call or text us.
Call or text us.
How long does a real estate photo shoot take on site?
Most shoots run one to three hours depending on the size of the property and the services booked. A studio or one-bedroom is usually under an hour. A large single-family home with a 360 virtual tour and video takes longer. We confirm the expected window when you book so you can plan access.
What is HDR and why does it matter for listings?
HDR stands for high dynamic range. We capture several exposures of each frame, from dark to bright, then merge them so both the room and the view through the windows read correctly. Without HDR a bright window blows out to white or the room goes dark. HDR holds detail across the whole frame, which is why it is the standard for listing photography. We run five-stage HDR on every shoot.
How fast do you deliver the photos?
Standard delivery is 24 to 48 hours from the shoot. A rush add-on from $75 is available for same-day or next-day turnaround when our schedule allows. Tell us your listing deadline when you book and we schedule the shoot to match it.
What formats do you deliver the photos in?
Every shoot is delivered in two sizes: web-ready images for social media and brokerage sites, and MLS-sized exports that meet listing portal upload limits. Both arrive in a single download link. A 360 virtual tour is published to a hosted URL you can drop into any listing.
How should I prepare a property for a shoot?
Clear counters and surfaces, remove personal items and clutter, turn on every light, open blinds, hide trash cans and cords, and make sure all rooms are accessible. A clean, lit, staged space photographs far better and shortens the shoot. We send a checklist when you book.
Do you have a minimum number of photos?
No. We do not set a minimum image count. We shoot the full property, interior and exterior, and deliver the frames that represent the listing well. Pricing is set by interior square footage, not by photo count.
How do I book a shoot?
Send the property address, interior square footage, the services you want, and your listing deadline by the contact form or by calling or texting (701) 566-9171. We confirm a slot the same day and send a quote within two business hours. No discovery call required.
Book a shoot
Send the address.
We will send the quote.
Two business hours. No phone tag, no discovery call, no sales script.
(701) 566-9171 → Call or text
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