360 Virtual Tour Cost, by Square Footage
What a 360 virtual tour costs in New York City and Baltimore. Published pricing by square footage, what moves the number, and what six months of hosting covers.
Three hundred to seven hundred dollars. Both ends of the range, up front, if the number was all you came for.
A 360 virtual tour is a hosted, interactive walkthrough of a property, and ours starts at $300 for anything up to 1,500 square feet of interior space. We’re OpenDoors360. We shoot across New York City and Baltimore, and every rate below is published rather than quoted case by case, so you can price a listing before you pick up the phone. If you want the format explained before the money, our guide to what is a 360 virtual tour covers how one gets built and how a buyer uses it.
360 virtual tour cost, tier by tier
Six tiers, set by interior square footage. Whichever one a property lands in, six months of hosting comes with the tour.
| Interior square footage | 360 virtual tour |
|---|---|
| 0 - 1,500 sq ft | $300 |
| 1,500 - 2,500 sq ft | $400 |
| 2,500 - 3,500 sq ft | $500 |
| 3,500 - 4,500 sq ft | $600 |
| 4,500 - 5,500 sq ft | $700 |
| 5,500+ sq ft | Custom quote |
The square footage picks the tier, and the tier is the whole price. A one bedroom in Bay Ridge and a five bedroom in Roland Park are not the same day of work, so one flat fee for both would mean one of them is quietly paying for the other.
Anything past 5,500 square feet goes to a quote, because at that size the layout matters more than the number. Send the address and the square footage and we reply with a number within two business hours.
Published pricing means the negotiation is over before it starts.
Want the number for your own property?Pick the square footage and the package. The estimator prices it against this same published sheet.
What moves the number
Four things move the number. Square footage does most of the work, and the other three explain the rest.
Interior square footage. A 360 tour is built from panoramas, and a panorama is one capture position. More floor area means more positions, more time on site, and more stitching afterward. The tiers are a count of that work.
How the floor plan is cut up. Two properties can measure the same and shoot differently. A chopped-up rowhouse with six small rooms takes more capture points than an open loft of identical size, because every doorway is a place the tour has to connect. Size sets the tier; layout decides where the day lands inside it.
What else is on the shoot. A tour on its own carries the full price. Book it next to HDR photography and a walkthrough video and every piece gets cheaper, because it’s one trip and one setup instead of three.
Where the property is. We cover all five boroughs and Baltimore. Travel and parking inside the city eat real hours, and those hours sit in the rate. It’s why a city number reads higher than what the same property would cost in a small market.
What the $300 actually buys
The tour, hosted, at a link you can hand to anyone.
Six months of hosting is included with every tour we deliver. The finished link embeds on an MLS listing, a brokerage site, a property page, or a Google Business Profile, anywhere a URL or an iframe is accepted. No app, no plugin, no headset. The viewer carries your branding instead of ours, so the tour reads as your listing from the first frame. We can add a floor plan overlay so a buyer keeps their bearings while they move through the rooms.
Delivery is 24 to 48 hours, same as our photos, and we don’t bill extra for it. If the listing goes live sooner than that, rush is an add-on that runs $75 to $200 depending on the tier and our schedule.
A quote you cannot compare is not really a quote.
Bundling is the cheapest way to get a tour
Most listings that want a 360 tour also want photos, so the bundle is usually the real question.
| Interior square footage | HDR + Video + 360 |
|---|---|
| 0 - 1,500 sq ft | $575 |
| 1,500 - 2,500 sq ft | $775 |
| 2,500 - 3,500 sq ft | $975 |
| 3,500 - 4,500 sq ft | $1,200 |
| 4,500 - 5,500 sq ft | $1,400 |
| 5,500+ sq ft | Custom quote |
Take the first tier and price it both ways. HDR photography is $200, a 1-take walkthrough video is $150, the tour is $300. Piece by piece that’s $650, and the bundle is $575. The gap widens as the house does: at 3,500 to 4,500 square feet those same three come to $1,375 apart and $1,200 together. If you want the photos and the tour and can skip the video, those two come to $500 on the first tier.
There’s a second saving that never shows on the invoice. Booking the tour with the photo shoot means one visit, one set of lights, one seller to coordinate with. Adding a tour a week later means a second appointment on a property that may already be occupied again.
Questions worth asking before you compare two quotes
A price only means something once you know what sits under it. Two quotes can land close together and still be selling two different products. These five questions tell them apart:
- How long hosting is included, and what the link costs once that window closes.
- Whether the tour link is yours to embed anywhere, or locked to one platform.
- Whose logo and branding the viewer carries.
- How many capture positions the property gets, since a six-point tour of a ten-room house skips rooms.
- Whether the tour ships with the photos or needs its own visit.
Our answers to all five are above, in writing. Put the same questions to whoever else you’re considering and the two numbers finally sit on the same footing.
After the six months
Hosting runs six months from delivery, which covers the normal life of a listing and then some. If a property is still on the market or you want the tour to stay up as a portfolio piece, hosting can be extended on request.
A tour comes with an end date unless somebody renews it, and that is worth knowing before you buy. Agents who keep one live past the sale usually do it for the next listing appointment, where the link is the fastest way to show a seller what they’d be getting.
Commercial space, and anything over 5,500 square feet
Warehouses, retail floors, offices, and storage facilities get quoted by scope instead of a tier, because access and ceiling height drive the day more than the square footage does. A 360 tour of a multi-level facility is a different job from a tour of a one-floor suite of the same area.
The pricing logic doesn’t change. We look at the floor area, count the capture positions the space needs, and give you a fixed number before we book the date.
Pricing three real listings
Numbers are easier to read with a real property next to them. Here are three, priced the way we’d price them on the phone.
Start with a 1,100 square foot one bedroom in Brooklyn. That’s the first tier, so the tour by itself is $300. Add the HDR photos and the walkthrough video and the whole shoot is $575.
A 2,400 square foot rowhouse in Baltimore is one tier up. Its tour runs $400 alone, or $775 with the photos and the video alongside it.
The fourth tier picks up at 3,500 square feet, so a 4,000 square foot house lands there and the tour is $600. The full bundle is $1,200, against $1,375 if you picked the three pieces up one at a time.
Whether the line item earns its place
That depends on who the listing has to reach. A tour does work that photos can’t when the buyer is out of state, when the property is high enough up the market that the extra look is expected, or when a rental has to lease off a screen. For a starter apartment in a fast rental market, photos alone often carry it.
The honest test is the marketing budget the listing already has. On a property where the photo shoot is $200, another $300 is a real decision. On one where the commission is six figures, it isn’t a close call.
Full details on the service, the capture process, and what the finished link looks like are on our 360 virtual tours page. If you’re pricing the photography side too, our breakdown of real estate photography cost runs the same tiers, and the real estate photography services page lists what comes with a shoot.
When you’re ready, send the address and the square footage and we’ll come back with a number within two business hours.
Common questions
How much does a 360 virtual tour cost? A 360 virtual tour from OpenDoors360 costs $300 to $700, set by the interior square footage of the property across six tiers. The first tier covers anything up to 1,500 square feet at $300. Properties over 5,500 square feet are quoted individually.
What is included in the price of a 360 virtual tour? Every tour includes the on-site capture, the stitching, a hosted link, and six months of hosting. The link embeds on an MLS listing, a brokerage site, or a Google Business Profile, and the viewer carries your branding. A floor plan overlay can be added on request.
Does square footage change what a 360 virtual tour costs? Interior square footage sets the tier, and the tier sets the price. More floor area means more capture positions on site and more stitching afterward, so a 4,000 square foot house is $600 where a 1,200 square foot apartment is $300.
Is it cheaper to book a 360 tour with photography? HDR photography, a walkthrough video, and a 360 tour bundle from $575 on the first tier, against $650 for the same three booked separately. Booking them together also means one visit to the property instead of two or three.
How much does hosting a 360 virtual tour cost after six months? Six months of hosting is included in the tour price with no separate charge. After that window, hosting can be extended on request. Ask when you book if you want the tour to stay live past the sale as a portfolio piece.
How much does a 360 virtual tour cost for a commercial property? Commercial spaces such as warehouses, retail floors, offices, and storage facilities are quoted by scope instead of by tier. Access and ceiling height drive the shoot day more than floor area does, so we price the property after seeing the layout.
Do you charge extra for rush delivery on a 360 virtual tour? Standard delivery is 24 to 48 hours at no extra charge. When a listing has to go live sooner than that, rush is an add-on running $75 to $200 depending on the tier and whether our schedule allows the earlier slot.
Where do you shoot 360 virtual tours? OpenDoors360 shoots 360 virtual tours across all five boroughs of New York City and in Baltimore, Maryland. Send the property address and the interior square footage and we reply with a quote within two business hours.
