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Real Estate Video Pricing, by Square Footage

Real estate video pricing at OpenDoors360: the 1-take walkthrough by square footage, the HDR bundles and what each saves, and where the finished video goes.

One hundred fifty to three hundred fifty dollars. That’s the range for a walkthrough video on our sheet, if the number was all you came for.

Real estate video pricing at OpenDoors360 runs off the same square footage tiers as everything else we shoot. A 1-take walkthrough video is $150 for anything up to 1,500 square feet of interior space, and it climbs in $50 steps to $350 at 5,500. Same rate in New York and in Baltimore, and it sits on a published sheet, so you can price a listing before anybody picks up a phone. The real estate videography page covers the service itself, the three walkthroughs you can watch, and how a shoot day runs.

2010 N Calvert St, Baltimore · the whole product, one continuous take

That frame is a still from the Calvert Street walkthrough, the poster you see on our site before you press play. The video starts at that open door and walks in.

Real estate video pricing, tier by tier

Six tiers, set by interior square footage. The top one goes to a quote.

Interior square footage1-take walkthrough video
0 - 1,500 sq ft$150
1,500 - 2,500 sq ft$200
2,500 - 3,500 sq ft$250
3,500 - 4,500 sq ft$300
4,500 - 5,500 sq ft$350
5,500+ sq ftCustom quote

The line on the sheet reads: 4K 60fps video shot in a single continuous take through the property, cut for listing platforms and social. That’s the product at every tier. A $150 video of a one bedroom in Bay Ridge and a $350 video of a five bedroom in Roland Park are shot the same way and delivered the same way, in 24 to 48 hours. What changes is how much house there is to walk.

Anything over 5,500 square feet gets quoted, because at that size the layout decides the day more than the number does. The quote still comes off this same sheet, it just gets built for the house instead of read off a row.

The square footage is the quote. Everything else on the sheet is already filled in.

Want the video priced with the photos?Pick the square footage and the package. The estimator prices the walkthrough inside the HDR bundles, at the rates printed on this page.

What a 1-take walkthrough video is

One continuous take. We start at the entry and walk the property in a single unbroken pass, room to room, so a buyer watching it sees the floor plan the way they would on a showing. The living room leads into the kitchen the way it does in the house. The hall is as long as it is. That order survives the edit, because a single take only leaves one order to keep.

We shoot it in 4K at 60 frames per second. The 4K earns its keep after the shoot, when the horizontal frame gets cropped down to a vertical feed and there is still enough resolution left over to stay sharp. The 60fps is what keeps the glide through a doorway smooth on screen, where a lower frame rate stutters every time the camera turns.

OpenDoors360 HDR real estate photo in Rosedale, Baltimore County, of an open living and dining room with a bay of three tall windows, a dark leather sofa and loveseat, a wooden dining table set with white plates and mugs, a gray shaker kitchen with a stainless microwave through the opening, a ceiling fan, a wall TV at right and oak floors, the kind of connected layout a continuous take is built for

That is a Rosedale living room, and it is here for the layout. The dining table sits between the sofa and the kitchen opening, and a walkthrough of a room built like that walks that line in one pass, without a cut. What the format sells is how the rooms attach to each other.

What it is not, so nobody buys the wrong thing. A cinematic edit with multiple angles, a crane move and a script is a different product, and we don’t sell one. Drone footage is a separate line, and New York only, where Colin flies it. It goes on top of the walkthrough as the aerial add-on. A 360 tour is a third thing again, with its own 360 virtual tour cost breakdown. The walkthrough is one pass through the house, cut for the platforms a listing lives on.

Why square footage sets the price

Square footage is what the camera has to cover. A walkthrough is a walk. A 1,200 square foot apartment is a shorter walk than a 4,000 square foot colonial, on site and in the edit that follows it. The tier is measuring that walk.

We don’t price by minutes of finished footage, though plenty of video pricing you’ll come across is built that way. Minutes are an output. Nobody knows the minute count until the take is done, so a per-minute quote is a guess that gets trued up after the fact. Square footage is known before the appointment is booked. You can read it off the listing, put it into the estimator, and the number you get is the number on the published sheet.

Layout still moves the day inside a tier. A chopped-up rowhouse with six small rooms and two staircases is a longer, more careful take than an open loft of the same area, because every doorway is a turn the camera has to make without a cut. Size sets the tier. The floor plan decides where the shoot lands inside it.

OpenDoors360 real estate photo of a New York City living room with a double-height ceiling, a white modular sectional, a tan leather ottoman on a faded gray patterned rug, floating oak shelves flanking a large abstract painting, gray wainscot panels, a French door onto a balcony overlooking a brick apartment building and light oak floors

That one is New York, Colin’s side. A double-height room like that reads as one big space in a photo, and in a walkthrough it reads as the height it has, because the camera tilts up on the way through. Same tiers in New York as in Baltimore, and the same rates.

The bundles, and what each one saves

Most listings that want a video also want photos, so the bundle is usually the real purchase. HDR + Video pairs the walkthrough with HDR photography on one visit. The two bought apart, against the bundle, at every tier:

Interior square footageHDR aloneVideo aloneBought apartHDR + VideoSaved
0 - 1,500 sq ft$200$150$350$300$50
1,500 - 2,500 sq ft$275$200$475$400$75
2,500 - 3,500 sq ft$375$250$625$525$100
3,500 - 4,500 sq ft$475$300$775$675$100
4,500 - 5,500 sq ft$575$350$925$775$150
5,500+ sq ftCustom quoteCustom quoteCustom quote

The top bundle adds a 360 tour to the same visit. HDR + Video + 360 runs $575, $775, $975, $1,200 and $1,400 across the five tiers. On the first tier that’s $650 of separate line items for $575. On the fifth it’s $1,625 apart against $1,400 together, a $225 difference.

The bundle saves more than the line on the invoice shows, because the second saving is the visit. A video booked with the photo shoot is one appointment, one setup, one seller to clear out of the house once. A video added a week later is a second appointment on a property that may be occupied again, with the furniture moved and the light different. The whole sheet lives on our real estate photography pricing page, walkthrough line and photo tiers side by side, so you can read the two together.

Book the video on the photo shoot. The second trip is the cost the sheet never shows.

Where the listing video goes

Three places, and one shoot covers all of them.

The listing platform. The horizontal cut goes on the MLS entry, the brokerage site, and any portal that takes video. This is the version a buyer watches after the photos, when they want to know whether the kitchen connects to the deck.

The social feed. The same 4K take gets reframed vertical for Instagram, TikTok and Shorts. That’s the reason for the 4K. A vertical crop throws away most of a horizontal frame, and a 4K frame has enough left over to survive it.

The broker reel. Agents who post a walkthrough of every listing end up with a feed they can show the next seller. The Calvert Street, Edgewood and Yawmeter walkthroughs on our videography page are that kind of clip.

A walkthrough video against a 360 tour

Different jobs. The video shows the flow, on a path we walk, at a pace we set, and the buyer watches. The 360 tour hands the buyer the controls, so they stand in the kitchen and turn around, click through to the bedroom, go back and look at the closet again. A video is built for a feed, where it autoplays and the story has to land in the time somebody gives it. A tour is built for the buyer who’s already interested and wants to inspect.

On price, a tour starts at $300 where a video starts at $150, and the gap is the work. A tour is stitched from a panorama at every capture position in the house, then hosted for six months. A video is one take and an edit.

Plenty of listings run both, and the top bundle exists for exactly that. HDR + Video + 360 puts all three on one visit from $575. The 360 virtual tours page covers how the tour gets built and what the link looks like when it’s done.

Video shows the walk. A tour lets the buyer take it.

Three real walkthroughs, from the Baltimore side

The other two are Baltimore area as well, and all three are one take. Play either one and the whole product is in front of you, which is the honest way to sell it.

Edgewood Street, Baltimore · the take starts on the porch steps

Edgewood Street. A covered porch, the door open onto the hall, and the take starts on the steps. On a rowhouse the porch and the entry are the first thing a buyer sees from the block, so the walk begins outside and carries them in.

Yawmeter Drive, Essex, Baltimore County · shot under flat overcast light

Yawmeter Drive, out in Essex. A single-story house on a lawn under an overcast sky, which is the kind of day people assume ruins a shoot. Flat light is even light, and the camera is fine with it. From there the take walks the path, up onto the porch, and through.

And Calvert Street, at the top of this post, a brick rowhouse with marble steps and the door already open.

The square footage and what each client paid stay with the client. The three are here for the format, one pass, front door to back, in the kind of Baltimore housing we shoot. The Maryland areas we cover are listed on the real estate photography in Maryland page, and the New York side Colin covers is on the New York real estate photography page.

How to book a walkthrough video

Four things, and the quote comes back within two business hours.

  • The address.
  • The interior square footage, which sets the tier.
  • The package: video alone, HDR + Video, or HDR + Video + 360.
  • The deadline. Standard delivery is 24 to 48 hours. If the listing goes live before that, rush is an add-on at $75 to $200 by tier, when the schedule allows it.

The Instant Estimate prices the video inside the HDR + Video and HDR + Video + 360 packages, so you see the bundle number before you send us anything. If you’re pricing the photo side first, our post on what real estate photography costs walks the HDR tiers on their own.

We’ve shot more than 250 properties since starting in Brooklyn in 2020, across the five boroughs, Long Island, Westchester, Baltimore City and County, Howard and Anne Arundel. Give us the address, the square footage and the package you want, and the price comes back within two business hours.

Common questions

How much does a real estate video cost? A 1-take walkthrough video from OpenDoors360 costs $150 to $350, set by the interior square footage of the property across five tiers, with anything over 5,500 square feet quoted individually. Bundled with HDR photography it runs $300 to $775, and with HDR photography and a 360 tour it runs $575 to $1,400.

How long is a walkthrough video? A walkthrough video runs as long as the walk through the property takes. The video is one continuous take from the entry through every main space, so the running time follows the floor plan and the square footage, which is also why the price does. We don’t publish a fixed runtime because a one bedroom and a five bedroom are different walks.

Is 4K necessary for a listing video? It is how we shoot every walkthrough, and there is no separate charge for it. 4K keeps the footage sharp on a large screen and leaves enough resolution to reframe the same take for vertical platforms like Instagram without a quality loss. We shoot at 60 frames per second so the glide through each room stays smooth.

Do you do drone video? In New York only. The aerial add-on is $250 to $550 by square footage tier and includes 2 ready video clips and 5 HDR aerial photos, with Colin handling airspace and permitting. It is a separate line on top of the walkthrough, and it is not available in our Maryland markets.

Can I get vertical video for Instagram? Yes. The walkthrough is cut for listing platforms, social feeds and broker reels, and because it is shot in 4K the same take can be reframed vertical for Instagram Reels, TikTok and YouTube Shorts. Tell us which platforms you post on when you book.

What is the difference between a video and a 360 tour? A walkthrough video moves through the property on a path we walk, at a pace we set, and shows how the rooms flow into each other. A 360 virtual tour is interactive, so the buyer clicks room to room and looks in any direction at their own speed. Video starts at $150 and a tour starts at $300. The HDR + Video + 360 bundle puts both on one visit from $575.

Is it cheaper to book video with photos? Yes. HDR photography and a walkthrough video bundle for $300 on the first tier, against $350 for the two booked separately, and the saving grows with the tier up to $150 at 4,500 to 5,500 square feet. Booking them together also means one visit to the property instead of two.

Do you shoot video in Baltimore? Yes. We shoot walkthrough video across Baltimore City, Baltimore County, Howard County and Anne Arundel County, and Colin shoots it across the five boroughs, Long Island and Westchester. The three walkthroughs published on our videography page are all Baltimore-area properties, and the rates are the same in both markets.

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